Position Title: Wyss Fellow - Associate Director of Digital Advocacy (exempt)

Location: Remote within the states of Arizona, Colorado, Idaho, New Mexico, Nevada, Oregon, or Utah

Position reports to: Communications Director

Application Deadline: October 21, 2025

WHO WE ARE:

The Conservation Lands Foundation (CLF) is a national nonprofit organization headquartered in Durango, Colorado. Team members are based in various locations, including Alaska, Northern and Southern California, Colorado, Idaho, Nevada, New Mexico, Oregon, Utah, and Washington, DC.

Established in 2007, CLF was founded on the belief that our public lands are best protected when a national network of local advocates is working to advance a shared conservation vision. CLF works hand-in-hand with 83 grassroots groups - our Friends Grassroots Network - to protect the National Conservation Lands, our nation’s newest collection of premier lands and waters under the Bureau of Land Management (BLM)’s jurisdiction. These iconic lands encompass 38 million acres and 2,400 miles of National Monuments and National Conservation Areas, Wilderness and Wilderness Study Areas, Wild and Scenic Rivers, and National Scenic and Historic Trails. National Conservation Lands are primarily located across the western United States.

Our mission is to protect, restore, and expand the National Conservation Lands through education, advocacy, and partnerships.

POSITION DESCRIPTION:

The Conservation Lands Foundation is seeking an Associate Director of Digital Advocacy. The position is a two-year fellowship within the Wyss Fellowship Program. The Conservation Lands Foundation is the sponsoring organization. The Associate Director of Digital Advocacy will have the opportunity to contribute to and build their digital communications and advocacy knowledge and skills to help CLF and the Friends Grassroots Network achieve our communications, conservation, and policy outcomes. 

The  Associate Director of Digital Advocacy will play a vital role in designing and executing inspiring digital advocacy campaigns while serving as critical communications support for the Friends Grassroots Network. This position focuses heavily on driving social media outcomes, delivering community-centered storytelling across multiple mediums, and building comprehensive advocacy tools for grassroots mobilization. The Associate Director of Digital Advocacy will work with diverse internal and external teams; reflect CLF's commitment to Equity, Inclusion and Access in all digital communications; and collaborate extensively with our Friends Grassroots Network to build their communications capacity and advocacy efforts.

The Associate Director of Digital Advocacy will interact with conservation professionals from different aspects of public lands protection and participate in trainings and advocacy gatherings.

About the Wyss Fellows Program:

The Wyss Fellows Program provides campaign experience and training for individuals who have the potential to become future conservation leaders. Fellows work at sponsoring organizations on a variety of projects and campaigns determined by the sponsoring organization during their 2-year fellowship. Wyss Fellowships are ideal for talented and committed individuals who have recently completed their education and are looking to launch their careers in conservation, or for those seeking a career change. Fellows also participate in annual week-long training programs, where they have the chance to meet other Wyss Fellows and learn about their work.

POSITION OBJECTIVES AND RESPONSIBILITIES: 

Friends Grassroots Network Support

• Collect and produce stories from Friends Grassroots Network organizations, CLF staff, and public land advocates to share across a variety of mediums, including blog content, social channels, press, video, and other digital formats to maximize campaign efforts.
• Collaborate with our Friends Grassroots Network to continually identify compelling narratives and translate them into engaging digital content and media pitches.
• Draft and create comprehensive advocacy tools, action alerts, backgrounders, press materials, and communications toolkits for the Friends Grassroots Network to effectively mobilize their communities and respond to threats.

Communications

• Improve the impact and reach of our digital and social media content by producing original content that resonates to engage and grow our online community in response to emerging threats.
• Increase the inventory of CLF’s video storybank by 25%.
• Manage digital reporting and evaluations to improve our social media performance.
• Assist with the production of a broad range of communications materials, including emails, press releases, brochures, one-pagers, and more.
• Regularly update and maintain the Conservation Lands Foundation’s website content, including blogs, statements, and advocacy tools as needed.

Advocacy and Campaigns

• Draft and create advocacy tools, action alerts, and messaging to support campaigns.
• Assist in organizing and attending events across the West in partnership with CLF staff and the FGN to help mobilize the public, generate media attention, and galvanize action. This could include, but is not limited to, tabling, town halls, and/or public lands roadshows.
• Support on-the-ground advocacy efforts through strategic communications and media coordination.

Organizational Support

• Participate in team and organizational-wide meetings, events, and the Friends Grassroots Network Summit.
• Manage CLF’s digital asset and success story library, including coordinating with CLF staff to obtain and file photos and videos from recent events and field outings.

QUALIFICATIONS:

The successful candidate will be committed to the Conservation Lands Foundation’s mission, and will have communications experience and an outlook that draws in and inspires others to support CLF’s organizational goals. This position is designed to support people at different stages of their careers, whether you are a recent graduate exploring land conservation, someone looking to transition into the field from another profession, or an individual with relevant community, volunteer, or advocacy experience. Candidates may bring a year or two of related work experience through jobs, internships, service programs, or community-based work.

A candidate’s lived experience is also valuable and will be considered an important aspect of the application.

WHO YOU ARE: 

• 1-2 years of experience in social media management and digital marketing
• Familiarity with public land and conservation issues. General knowledge of land management agencies is preferred but not required.
• Excellent writing and editing skills, with the ability to adapt tone and style for different audiences and digital media platforms.
• Ability to develop engaging social media content for various platforms that leverages current trends while authentically connecting audiences to our work and mission.
• Knowledge of short-form video trends and optimization (including storyboarding, scripting, and filming).
• Comfort with representing CLF on social media platforms and at in-person events.
• Familiarity with writing long-form narrative content.
• Skilled at building and maintaining authentic relationships with a variety of internal and external stakeholders.
• Strong storytelling instincts with the ability to identify, draw out, and craft impactful narratives.
• Familiarity with email and digital marketing campaigns.
• Excellent time and project management skills and a multitasker with the ability to prioritize work assignments.
• Commitment to advancing Equity, Inclusion, and Diversity within the organization, in the execution of our work, and in the environmental movement.
• Comfortable working in a team-oriented environment with the capacity to inspire cooperation amongst others and work independently where needed.

• Experience handling confidential information appropriately.
• Familiarity with graphic design basics and design software (Canva, Adobe Creative Cloud, or similar software).
• Knowledge or willingness to learn MS Office and Google Suites (Excel, Word, and PowerPoint); CRM systems, Slack, Zoom, and Airtable. 
• This role offers opportunities to travel and engage directly with staff, partners, and the communities we work with, fostering meaningful relationships and connections that advance our mission.

Conservation Lands Foundation is an equal opportunity employer. We welcome applicants of all backgrounds and identities and are committed to creating an inclusive environment for all employees. Reasonable accommodations are available throughout the hiring process. Please advise of any needs at the time of application.

*This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.