Location: Remote U.S

We’re looking for a mission-aligned Digital Content & Social Media Specialist to help shape and share the Homegrown National Park (HNP) story online. This role combines content creation, social media management, community engagement, and light video production. You’ll work closely with our Marketing Manager to ensure HNP’s message is consistently delivered across digital channels in a way that educates, inspires, and activates our growing audience.

This role is ideal for someone who understands the power of visual storytelling, knows how to build community online, and brings both creativity and structure to their content workflow.

Key ResponsibilitiesContent Creation & Strategy

• Develop and publish creative, original content for Instagram, TikTok, Facebook, and YouTube
• Translate HNP campaigns, news, and impact stories into compelling social media posts
• Maintain a consistent brand voice, tone, and aesthetic across all platforms
• Edit short-form videos (Reels, TikToks, Shorts) for educational and promotional use
• Occasionally provide voiceover or appear on camera for educational or article-summary-style videos

Community Engagement

• Respond to comments, DMs, and tags with warmth and clarity
• Identify, tag, and engage with aligned partners, community members, and influencers
• Cross-post and amplify content from ecosystem partners and collaborative campaigns

Support Email & Web Content

• Assist in drafting and scheduling HNP’s newsletter and other email communications
• Repurpose social content into blog posts or short web updates

Monitoring & Reporting

• Track basic performance metrics (reach, engagement, follower growth)
• Suggest adjustments to content strategy based on performance and audience insights

Qualifications Must-Haves

• 2+ years of experience managing social media and creating digital content (internships and college clubs okay if relevant)
• Understanding of and passion for biodiversity, native plants, or environmental science
• Strong visual storytelling and writing skills across social platforms
• Experience with video editing tools (CapCut, Canva, etc.)
• Self-directed, organized, and able to manage multiple projects independently

Nice-to-Haves

• Experience with email platforms (Mailchimp)
• Familiarity with newsletter or blog writing
• Graphic design skills (Canva, Figma, Adobe Suite)
• Photography or field media experience
• Comfort being occasionally on camera for educational-style videos

About Homegrown National Park

Homegrown National Park (HNP) is a grassroots movement to regenerate biodiversity by inspiring individuals, communities, and organizations to plant native and remove invasive species. Our interactive Biodiversity Map tracks actions taken across the country, showing how local efforts add up to national impact. We believe in simple, science-backed actions to protect the ecosystems we all depend on.