https://winterwildlands.org/wanted-marketing-communications-director/

About Us
Winter Wildlands Alliance (WWA) is on a mission to inspire and empower people to protect America’s wild snowscapes. From the Northern Appalachians to the Rockies to the Brooks Range in Alaska, we advocate for policies that ensure wild places and upper watersheds remain accessible, protected and stewarded for generations to come. Our work isn’t just about winter recreation; it’s about stewardship and safeguarding the health and sustainability of public lands and winter ecosystems—for wildlife, climate resilience and people. Our Alliance includes 33 local grassroots affiliates in 14 states. Key programs include SnowSchool, engaging 35,000 K-12 students each winter at 70 active sites in 17 states, and our annual Backcountry Film Festival, reaching over 40,000 attendees at over 100 screenings nationwide (+ Antarctica).

Our staff and board are made up of people from all different backgrounds. Our commitment to Justice, Equity, Diversity, and Inclusion (JEDI) is woven throughout our programs, internal training, year-round community events, digital and print communications, and staff and board meetings. At Winter Wildlands Alliance, we build leaders and we are problem solvers; our culture sets us apart and influences everything we do. Snow is fun and working at Winter Wildlands is too. Explore more about Winter Wildlands Alliance here: www.winterwildlands.org.

Job Overview
Are you a wordsmith and creative strategist with a passion for winter recreation, conservation and environmental advocacy? Do you believe in the power of storytelling to inspire action and drive meaningful change? Do you have deep experience and understanding of both traditional media and today’s fast-evolving digital communications channels? Are you passionate about the power of film, the power of memes, the reach of the outdoor industry, and the ever-shifting terrain of nonprofit branding? Are you mission-driven, hopelessly creative and detail oriented? Are you a team player? Do you have a sense of humor? A taste for type 2 fun? If so, we want you to join our team as Marketing & Communications Director!

As the Marketing & Communications Director at Winter Wildlands Alliance, you’ll be at the forefront of our efforts to communicate (and differentiate) our policy work, craft successful advocacy campaigns and events, mobilize members and supporters, and influence decision-makers. Your words, strategies and campaigns will be the catalyst for change, crafting and amplifying our messaging and rallying stakeholders to show up, take action and help protect and steward our endangered winter landscapes. You will directly manage communications, events and merchandise budgets. You will work directly with and alongside our Executive Director, Policy Director, Development Director and National SnowSchool Director, with significant direct support from our Operations Manager.

Key Duties and Responsibilities

• Craft compelling communications content and materials, including blog posts, e-newsletters, press releases, op-eds, fact sheets, impact reports, policy briefs and video content to engage members and potential members to support our advocacy efforts
• Develop and implement strategic communication, branding and marketing plans to advance our policy priorities and engage key stakeholders
• Collaborate with our policy team to distill complex issues into clear and accessible messaging for diverse audiences
• Manage our digital advocacy platforms, including website content, email and text-to-action campaigns, and social media outreach
• Produce our bi-annual Trail Break print magazine and other print collateral
• Build and maintain relationships with media contacts, influencers, professional photographers, filmmakers and writers, outdoor industry brands, and other partner organizations to amplify our message
• Establish strategic direction, branding and financial sustainability for Backcountry Film Festival and Biennial Grassroots Advocacy Conference
• Assist in organizing campaign-driven advocacy events, briefings, and press conferences to raise awareness of our policy initiatives
• Collaborate with our development team to share our story in a meaningful and impactful way that inspires existing/past members to renew, new members to join, and new financial supporters to contribute

Qualifications/Abilities

• Passion for environmental conservation and advocacy, climate resilience, public lands, and outdoor recreation
• Passion for winter recreation a big plus
• Strong writing and editing skills, with the ability to craft compelling narratives and communicate complex ideas concisely
• Graphic design skills
• Baseline knowledge of policy, advocacy and legislative processes at the local, state, and federal levels (and appetite to learn)
• Outdoor industry experience/connections a plus
• Baseline understanding of the national ecosystem of nonprofit conservation/recreation organizations and land management agencies is a big plus (though we can teach you!)
• Experience running digital communications platforms, including website, email marketing, and social media
• Experience with print media, publishing and production of printed collateral
• Experience with video production
• Experience managing project budgets for maximum impact and revenue-positive outcomes
• Excellent interpersonal skills, with the ability to collaborate effectively with colleagues, sponsors and external partners
• Highly organized, with the ability to manage multiple projects and deadlines in a fast-paced environment
• Graceful under pressure
• Bachelor’s degree in communications, public relations, environmental studies, or related field plus at least 5 years relevant work experience
• Ability to work effectively with remote colleagues
• Familiarity with website management, and CRM software (EveryAction) is a plus
• A commitment to Winter Wildlands Alliance’s mission and to advancing justice, diversity, equity and inclusion, equity, and to integrating these principles into your work