Public Relations & Communications

• Develop and manage strategic communications plans to promote Outdoor Outreach offerings and convert prospects into active participants, volunteers, and donors.
• Manage media outreach—proactively securing opportunities and responding professionally to inquiries.
• Respond to media inquiries promptly, professionally, and in accordance with the organization’s communication guidelines.
• Support staff and volunteers with interview preparation, talking points, and media coaching.
• Oversee all aspects of email marketing, including list segmentation, content, performance tracking, and optimization.
• Create and manage a social media strategy that builds awareness, fosters community, and drives engagement.
• Develop mission-driven content across platforms that resonates with our community and reflects the Federation’s conservation values with authenticity and purpose.
• Represent the Federation at events and provide on-site support to ensure successful outreach and engagement.

 Branding

• Craft, edit, and maintain clear, consistent messaging across all marketing and communications materials.
• Uphold brand integrity by ensuring consistent application of visual identity, voice, and messaging guidelines.
• Manage and update Outdoor Outreach web pages to ensure content is current, user-friendly, and aligned with strategic marketing objectives.
• Produce or support the creation of basic graphic assets using tools such as Canva or Adobe Creative Suite to enhance visual communication.

Marketing & Advertising

• Design and manage strategic advertising campaigns to support program awareness and participation.
• Build and maintain a comprehensive content calendar spanning social, web, email, and print.
• Monitor campaign performance and adapt strategies based on key metrics and insights.
• Manage all ad placements and ensure timely, brand-aligned delivery.
• Lead campaign projects from concept to execution—on time and within budget.
• Regularly report on results including media coverage, website traffic, email performance, and social metrics.
• Capture marketing assets at outreach events (photos, video, interviews).
• Lead special marketing projects and support other communications efforts as needed.
• Serve as a brand ambassador, communicating a positive conservation message to the public that generates interest and appeal.
• Other duties as assigned.

Program Growth Strategy & Execution

• Design and implement end-to-end marketing strategies that drive program registration and participation growth.
• Set and monitor KPIs for program-specific campaigns, including leads generated, conversions, registration rates, attendance, and retention.
• Own the marketing funnel for assigned programs, continuously optimizing performance from awareness to conversion.
• Identify and cultivate partnerships that can broaden reach and drive qualified traffic to program offerings.
• Prepare and deliver reports and dashboards for stakeholders, highlighting progress toward growth goals and recommending course corrections when needed.

Market Research & Innovation

• Identify trends and best practices in program marketing to implement innovative approaches that increase reach and impact.
• Monitor competitor activity and adapt marketing strategies to maintain a competitive edge.

Skills and Abilities

• Exceptional writing and editing skills, with a strong emphasis on crafting content that supports recruitment, retention, and reactivation strategies to drive program participation.
• Basic video and graphic design skills using Adobe Creative Suite or Canva.
• Self-starter with excellent organizational and project management abilities.
• Results-driven, detail-oriented, and able to manage multiple priorities under deadline.
• Photography and/or video production experience is a plus.
• Experience with CRM platforms such as EveryAction and proficiency in broadcast email marketing tools.
• Professional and friendly.  Able to handle the day-to-day ups and downs with efficiency, attention to detail, and a sense of humor.
• Ability to work independently and within a collaborative, team environment.
• Ability to manage multiple projects simultaneously and shift priorities quickly and unexpectedly.
• Strong work ethic with the ability to reject setbacks and enthusiastically persist until goals are achieved.
• Resourceful and innovative at tackling challenges in a timely manner.
• Passion for the outdoors and wildlife conservation is highly valued.
• Approaches work from the Federation’s point of view rather than personal point of view.
• Must have a passion for the Federation’s mission.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5-7+ years of progressive marketing experience; nonprofit or outdoor industry experience preferred.
• Experience in growth marketing, demand generation, or lifecycle marketing preferred with a strong emphasis on performance metrics.
• Proficiency in tools such as Google Suite, Microsoft, Google Analytics, Google Ads, WordPress, SEO, Meta Ads Manager, email marketing platforms, project management software (Monday/Basecamp).
• Occasional travel within Tennesee to cover assignments as directed.  A valid TN driver’s license including a good motor vehicle record, and appropriate automobile insurance.