About Pacific Forest Trust

Wood, water, wildlife, and wonder. Pacific Forest Trust (PFT) delivers landscape-scale private forest conservation in the West and develops innovative incentives for forest conservation, natural forest management, and natural climate solutions at the state and national levels. We do so in ways that reward private landowners for managing for public benefits such as clean water, a healthy climate, and abundant native wildlife. Our work reinvigorates and sustains rural economies and restores resilient forest landscapes across ownership boundaries.  PFT is recognized nationally as a leader in developing new payment systems for ecosystems services, from climate to carbon, working forest conservation easements, watershed and habitat services, and sustainable, renewable biomass energy.  PFT has led the conservation of over 360,000 acres of forestland in California and Oregon, stewards conservation easements on 130,000 acres, manages and own forestland. Our projects are outstanding not only for their scale, but for their landscape impacts and high standards for delivering multiple public benefits. PFT is accredited by the National Land Trust Accreditation Commission.

 About this Opportunity

The Science Communications and Content Manager is a key member of PFT’s Development and Communications team. This position is responsible for the creation, production, and distribution of compelling written and visual content focused on PFT’s programs and accomplishments through both in-house channels (print publications, website, e-newsletters, email marketing) and external media (traditional, social, publications, and other venues). This position manages all aspects of PFT’s on-line presence, including the website and social media channels. The Manager reports to PFT’s President. A solid understanding of forest ecology, resource management, and passion for translating science-based management into accessible language and graphic formats while maintaining a clear factual basis is important for success in this position. A candidate must be an accomplished short-form writer with a strong graphic sense.

 Roles and Responsibilities

Writing, Editing, Designing, and Publishing (Print media)

• Implement/manage/oversee the production and distribution of all printed materials, including newsletters (ForestLife), annual report, brochures, factsheets, and other collateral. Work with design consultant as needed.
• Draft and edit content and select graphics that compellingly engage and promote PFT’s work, accomplishments, and mission in these publications and social media.
• Maintain a production calendar for all publications including roles and deadlines for all staff involved in drafting and editing, external design work as needed, and oversight of final production and distribution.
• Coordinate with the Finance-Administration and Development teams to ensure ongoing accuracy of distribution lists.
• Maintain and expand photo and graphics library for use in multiple communications venues, including working with staff to ensure field photos are downloaded into PFT photo library.

PFT Website, Social Media & Electronic Communications/Marketing

• Manage all aspects of PFT’s website, including new written and visual content generation, uploading and posting new materials, routine site maintenance and updates, and implementing new features, working with external vendors as needed.
• Draft and edit news and news-related content for the website.
• Draft, design, and post messages on social media on a weekly basis.
• Manage the production, schedule, and distribution of PFT’s monthly e-newsletter (Forest Flash).
• Evaluate website and e-newsletter performance (Google Analytics and other tools), reporting on regular findings, recommend improvements and implement these to grow PFT’s web presence and audience.

Media Relations

• Undertake and/or support media outreach, campaigns, article placement, and associated message development.
• Contribute to media strategies and schedules working with contractor and President.
• Write, edit, and distribute press releases, media advisories, and op-ed pieces.
• Manage and maintain an archive of PFT press coverage.
• Manage editorial board visits, press events, and media field trips.
• Maintain and update internal database of media contacts.

Other

• Prepare regular reports and data analysis for PFT’s President and Board of Directors.
• Ensure PFT’s brand visuals and messages are maintained by staff, including message training for staff and, as appropriate, Board.
• Other duties as assigned.

 Qualifications and Experience

• Demonstrated excellence in written communications, specifically content for in-house news articles, social media, press releases, and the web, including skill in developing or selecting graphic elements.
• Minimum 5 years experience in writing, editing, journalism, and/or marketing communications, public relations, or media outreach, with an emphasis on scientific content.
• Degree in Journalism/Communications/Marketing-related field; knowledge of/minor in science communications, natural resources, forestry, or conservation preferred.
• Experience with social media content management and website content management systems (WordPress and Divi themes).
• Design and/or graphic production skills (Photoshop, InDesign, Illustrator, etc.).
• Experience with email marketing systems.
• Skill with Mac OSX operating system and Microsoft Office applications.
• Systematic, results-oriented professional who thrives in an entrepreneurial environment.
• Valid California driver’s license preferred.
• Passion for, and commitment to, PFT’s mission, vision, and values.