Communications Manager Position Description

About Us

The Louisiana Wildlife Federation (LWF) is dedicated to being the voice for Louisiana's wildlife and natural resources. With a robust membership of 11,000 individuals and organizations, LWF identifies and prioritizes wildlife and natural resources challenges and develops evidence-based solutions. Our collaborative approach involves working with strategic partners, coalitions, and agency representatives to advance sustainable and science-based policy recommendations. For more on LWF’s strategic plan and our priority policy issues to go: https://lawildlifefed.org/strategic-plan/

Position Overview

The Communications Manager reports to the Executive Director and is responsible for leading LWF’s communications strategies to support its mission, elevate its visibility, and advance key issue messaging statewide. This role involves overseeing communications projects, managing content across multiple platforms, coordinating media outreach, and ensuring LWF’s message is clear, consistent, and impactful.

Key Responsibilities

• Issue Messaging: Develop and implement communications strategies that clearly convey LWF’s positions on wildlife conservation, natural resource management, and outdoor recreation issues.
• Project Management: Lead and manage communications projects from concept to execution including campaigns, educational materials, newsletters, social media initiatives, and media outreach efforts. Coordinate the work of contractors, interns, and volunteers to achieve project and programmatic goals.
• Content Creation: Create and manage content for LWF’s website, social media, newsletters, press releases, public presentations, and other channels to advance LWF’s mission and policy priorities.
• Media Relations: Build and maintain relationships with press contacts statewide; identify and pursue TV, radio, and other media opportunities to raise LWF’s profile.
• Visual and Audio Media: Ensure photos and videos of LWF events and initiatives are captured and shared in a timely manner. Collaborate on multimedia content to support campaigns and messaging.• Public Messaging: Research, draft, and edit press releases, speeches, talking points, Op-Eds, and letters to the editor that clearly communicate LWF’s positions and priorities.
• Stakeholder Coordination: Work closely with staff, volunteers, and external partners to ensure consistent and effective messaging across all programs.
• Monitoring and Assessment: Track key message boards, social media groups, and public sentiment to inform communications strategy; periodically provide assessments of trends and audience feedback.

Qualifications

• Bachelor’s degree in communications, public relations, journalism, or a related field; public policy, political science, or English are also helpful.
• 3+ years of experience in communications, issue messaging, media relations, and project management, preferably in a nonprofit or advocacy setting.
• Strong knowledge of Louisiana’s wildlife, natural resources, and outdoor recreation (hunting, fishing, paddling, hiking, birding) is preferred.
• Demonstrated ability to manage projects, prioritize tasks, and coordinate teams to achieve communications and program goals.
• Exceptional written and verbal communication skills, with the ability to convey complex issues to technical and non-technical audiences.
• Self-motivated, able to work independently, and comfortable exercising judgment in communications and project decisions.

Location and Travel Requirements

• The LWF office is in Baton Rouge.
• A Hybrid work arrangement may be available, determined in consultation with the Executive Director.
• Attendance at various meetings, legislative sessions, and other events is required, which may occur in different cities and outside of regular work hours.

Salary and Benefits

• $65,000–$70,000 per year
• Health, dental, and vision insurance (employer pays 80%, employee pays 20%))
• IRA plan contribution after one year
• Paid holidays, sick days, and vacation
• Short-term and Long-Term Disability provided (employer pays 100%)
• A work laptop and cell phone reimbursement are provided.