Position Summary:
Reporting to the Senior Director of Marketing and Communications (SDMC), the Digital Content & Marketing Manager will drive ACE's public engagement on our social media platforms (TikTok, Facebook, Instagram, YouTube, and LinkedIn) and support marketing and outreach activities as part of ACE’s national marketing strategy. A successful candidate will build relationships with diverse online communities of people interested in learning more about conservation work, prospective partners and market ACE through all social media accounts. This role plays an integral part of ACE’s overall external communications strategy and creating compelling content including imagery and videos. Additionally, the candidate will use marketing strategies that align with ACE’s core values.

Essential Roles and Responsibilities

• Creates, writes, and posts engaging social media content, including videos, for ACE social media platforms to support the organization’s marketing strategy.
• Develops longer-form videos designed for target audiences.
• Acts as the voice of the brand and engages online with followers and other targeted audiences, responding to questions and comments in a timely manner. 
• Defines and measures KPIs for all social media activity and provides monthly reporting.
• Stays up to date with latest social media best practices and technologies and utilizes scheduling tools such as Publer or Loomly.
• Develops and runs paid social media advertising campaigns in support of ACE divisions’ talent acquisition needs, partnership development, and promoting the overall ACE brand.
• Ensures division-level social media content adheres to brand guidelines and offers support as needed
• Assists in the development and distribution of a monthly digital newsletter utilizing Mailchimp and have the opportunity to support additional email campaigns.
• Brings new and big ideas to the table with a digital/social-first mindset, as well as collaboratively building on others’ concepts to drive ACE engagement.
• Assists with marketing and communications outreach to ACE alumni members to increase engagement and other identified target audiences.
• Provides support to division staff in creating marketing materials such as flyers and digital images on an as-needed basis.
• Develops templates for collateral, presentations, and other graphic design projects in collaboration with or assigned by the SDMC.
• Connect with ACE’s multiple divisions to collect member stories, testimonials, and other important content to incorporate into the organization’s communications material.
• Depending on the annual hiring decision by ACE, this position is responsible for managing a part-time, temporary social media intern.
• Remains cognizant of, and adheres to, ACE policies and procedures.
• Performs other duties as assigned in support of ACE’s marketing and communications strategy.

Experience and Qualifications 

• BA/BS degree in Education, Journalism, Communications, Marketing, Non-profit or related area of study OR an equivalent level of related experience.
• At least three (3) years of practical communications and/or marketing experience with at least two (2) years of social media experience.
• Has a vision and passion for building and implementing change.
• Has the ability to build and maintain relationships with diverse online communities through marketing and social media.
• ​​Excellent command of best practices and trends in social media marketing, experience in creating compelling content and understanding how to both build and convert a digital audience. 
• Experience using social media management and scheduling platforms and using design and video editing software such as Canva and Adobe Premiere.
• Has a balance between strategic thinking, execution, and embracing a collaborative approach.
• Is a self-starter who proactively seeks solutions and engagement, has a passion to advance the organization's reach.
• Familiar with SEO best practices.
• Strong time management skills: ability to handle multiple priorities and deadlines
• Simultaneously and effectively independent or on a team, and is well-suited for a remote team environment.
• Eager to learn and take on new and varied responsibilities.
• Strong and effective communication skills, with the ability to clearly and concisely express ideas verbally and in writing.
• Must possess high initiative and be detail oriented.
• Ability to understand and carry out oral and written instructions.
• Ability to work well with others and to seek assistance when needed to carry out assignments.
• Flexibility, adaptability, and capacity to work in a fluid, changing work environment.
• Ability to prepare and maintain records and reports.

Other Requirements

• Must be authorized to work in the U.S.
• Proficient in English.
• Ability to pass a federal criminal background check.
• Willing to abide by ACE Policy and Federal Drug-Free workplace policies and laws. ACE reserves the right to a drug test at any time. 

Physical Demands, Work Environment, and Working Conditions 

• Physical Demands: Requires frequent sitting, standing, walking, using hands to handle or feel, reaching with hands and arms, talking, and hearing. Manual dexterity is required to use a computer keyboard/mouse and other office equipment.
• Required to stoop, kneel, climb stairs, and/or crouch.
• Vision Requirements: Requires close, distance, peripheral, and depth perception vision and the ability to focus.
• Weight Lifted or Force Exerted: Frequently moves up to 10 lbs., occasionally up to 25 pounds.
• Environmental: Mainly indoor, office environment conditions; indoor air quality is good, and temperature is controlled.
• Noise Environment: Moderate noise in a business office with equipment and light traffic.
• Travel: This position may require domestic travel.

Medical/Health Benefits: ACE offers competitive medical and ancillary plans (health, mental health, dental, vision and other supplemental benefits). ACE Staff members are also eligible to participate in ACE's 403b retirement plan with a 3% employer contribution.

Holidays, Vacation, and Sick Time: As an ACE staff member, you will be eligible to accrue up to 80 hours of paid vacation time annually during your first two years of continuous employment, then it increases to 120 hours annually. ACE observes 13 paid annual holidays (floating holiday flexibility). Additionally, ACE provides 10 days (or 80 hours) of paid sick time annually and up to 40 hours annually of paid time for volunteer work for regular employees after 6-months of employment.  Additional Benefits: Outdoor Perks - As an ACE staff member, you will be eligible to receive pro deals which include deep discounts on outdoor gear providing 30 - 50% off retail prices on 100’s of established outdoor gear brands.

Phone Provided or Reimbursement Option: You have the option to select one of the following options: ACE work phone device/number provided or monthly phone reimbursement for personal device/number use.

ACE participates in E-Verify and will provide the federal government with your Form I-9 information when you are hired to confirm that you are authorized to work in the U.S.

Employment or Service with ACE is based upon ability, qualifications, attitude, and job-related factors. Every qualified employee, member, or applicant has the same opportunity for recruitment, hire, training, transfer, promotion, compensation, demotion, termination, benefits, employee activities, and general treatment without regard to race, color, religion, age, sex, creed, national origin, pregnancy, ancestry, citizenship status, genetic information, veteran or military status, physical or mental disability, sexual orientation, medical condition, marital or parental status, political affiliation, ethnicity, hair texture or style, arrest record, caste, hereditary status, endogamy, or any other classification protected by applicable local, state, or federal law.