Native Plant Marketing & Outreach Specialist

The Natural Garden Inc

Harrisonburg, Virginia

Job Type Permanent
Salary Details $22.00 - $27.00 per hour depending on experience.
Required Experience 2 - 6 years

The Natural Garden, an ecological landscaping, native plant nursery, and habitat restoration company is seeking a highly motivated, highly qualified, individual to join our growing team. If you have a passion for plants with demonstrated skills in outreach, marketing and sales, we encourage you to apply for this position! We are in search of the right person to help us promote the importance of, and capitalize on the growing demand for, the use of native plants in home gardens and habitat restoration projects. The successful applicant will aid the Project Coordinator/Ecological Designer with all outreach, marketing and coordinate with the nursery.

Job Type

$22.00 - $27.00 per hour depending on experience.


  • Health insurance
  • Paid time off
  • Paid Holidays
  • Option to earn bonuses

Job Responsibilities

  • Direct and implement outreach to consumers and potential clients, including cold-calls, face-to-face education and promotion, and written materials (e.g. plant marketing signage and plant catalogue).  
  • Expand our outreach, education, and community event & plant sale schedule.
  • Daily concentrated effort for all social media platforms.
  • Lead continued development of our marketing and sales strategy and protocols, from concept, to design, to the detailed reality.
  • Communicate and strategize with Nursery Manager and Designers about improvements, sales, and planning.
  • Assist with providing talk series to local native plant stand nurseries and other interested groups and clubs.
  • Create seasonal and yearly strategic marketing plans.

Other Duties
The Natural Garden promotes cross-training: You may be asked to help with the nursery , field team, or perform other duties as needs arise. Assist with the Farmer's Market, occasional plant sales, classes, and outreach talks.  With this it will require some weekend hours.

Required Experience and Knowledge

  • Excellent written and oral communication and demonstrated ability to lead marketing and sales projects.
  • Knowledge and well experienced with social media platforms.
  • Knowlege and well experienced with MS Office Suite.
  • Knowledge of native plants and a desire to know our native species.
  • Horticultural education and/or experience in a nursery setting preferred.
  • Inspired and excited by working with the rapidly growing demand for native plants.
  • Motivated and on time, efficient and well organized.
  • Have reliable transportation.


  • Monday to Friday.
  • Some seasonal weekend work required.
  • Ability to commute/relocate
  • Harrisonburg, VA: Reliably commute or planning to relocate before starting work (Required)

Driver's License (Required)

Work Location
In person


Interested candidate email anna@thenaturalgarden.net. Include Cover letter, resume, and three professional references. To learn more about The Natural Garden, go to thenaturalgarden.net or visit The Natural Garden on Facebook. Harrisonburg, VA has much to offer for arts, culture, food, and more. It gets even better! We are within easy reach of numerous natural resource destinations, an abundance of farm-to-table food and craft beverage options, year-round outdoor recreation opportunities historical and architectural destinations, and world class cultural amenities. Find out more about Harrisonburg and the Shenandoah region.

When you apply, please indicate that you are responding to the posting on Conservation Job Board.

Category Admin & Leadership , Botany , Restoration
Tags Outreach