Public Outreach Specialist

Choctawhatchee Bay Estuary Program/ Okaloosa BCC

Okaloosa County, Florida

Job Type Permanent
Salary Details $21.02 - $34.00 Hourly
Required Experience 2 - 6 years


Supports the education and outreach activities of the Choctawhatchee Bay Estuary Program (CBEP).



  • Plans, organizes and implements creative programs and projects that engage and educate partners and/or the public in improving the environmental quality of the estuary.
  • Assists the Director in securing sustainable funding for the program, forecasting and preparing CBEP budgets; monitors budget for adherence to established goals and objectives.
  • Develops and implements the stakeholder and public outreach strategy and activities for the CBEP to include social media, online and in-person interactions with stakeholders, media, program officials and government agencies.
  • Outlines the strategic messaging opportunities and goals for the CBEP operations.
  • Works with Director, Policy Board, and key committee stakeholders to develop and implement a comprehensive and cohesive Strategic Communications Policy and Plan for public outreach.
  • Uses federal and state (Florida and Alabama) guidelines to develop policy framework for public and working level communications.
  • Conducts and coordinates public outreach and education functions for the CBEP (i.e., public events, fundraisers, liaison between program officials and the media, conferences, workshops and speaking engagements).
  • Communicates with various stakeholders, contractors and other external parties to schedule and coordinate special projects, outreach activities, workgroup meetings or to resolve potential issues.
  • Develops and distributes fact sheets, info-graphics, press releases, public notices, newsletters, meeting agendas, visual presentations and other forms of communication.
  • Collects data, develops, maintains, reviews and presents various reports, visual presentations, files and calendars.
  • Develops and maintains database with contact information; maintains key relationships and works closely with media, stakeholders, staff and counterpart agencies.
  • Performs administrative functions as required; prepares correspondence, press releases, executive summaries, meeting minutes and other written materials on behalf of the Executive Director; ensures accuracy and quality of work.
  • Maintains website standards (i.e. design, content, layout, appropriateness, typography and appearance).
  • Photographs events for CBEP publications.
  • Engages stakeholders and the public through Social Media; manages a CBEP Facebook page and twitter account, as well as interfaces with outreach specialists of counterpart programs to share information.
  • Maintains membership in relevant professional associations.
  • Attends conferences, webinars, workshops, formal meetings, public events or seminars.
  • Coordinates activity and cost accounting tracking processes and procedures with Office of Management and Budget.
  • Writes comments/speeches; creates and makes presentations for the CBEP, to the Management Conference, CBEP Committees, as well as to regional organizations and elected bodies.  .
  • Represents the CBEP in meetings and conferences with private organizations, government entities, counterpart agencies and committees.
  • Responds to inquiries and concerns of the public, stakeholders, organizations and agencies.
  • Ensures uniform application of the guidelines provided in the RESTORE Act, federal rules, community needs, desires and other relevant factors, including the best available science for natural resource protection or restoration projects or activities.
  • Must be able to meet work schedule and attendance standards.
  • Performs related duties as required.


Bachelor's degree in Business Administration, Communications, Public Administration, or closely related field; supplemented by a minimum of two (2) years relevant work experience in public engagement or public relations; or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities. Public relations experience with a state or local government is preferred. Must possess exceptional verbal and written communication skills. Requires a minimum typing speed of 35 wpm. Experience using Microsoft Office and Internet Explorer is preferred. Working knowledge of Adobe Creative Suite is preferred. Basic knowledge of HTML coding and Hootsuite is preferred. Must be computer literate. Requires a valid driver license.


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